Direct Mail Services: Data, Delivery, & Follow-Up From One Team
Direct Mail Delivered in Real Time
- 98%+ Deliverability
- No Minimums
- No Contracts
22M+
Business Records
200M+
Consumer Records
4X
Business Growth
17+
Years of Experience
99%
Data Accuracy
24/7
Support X 365 Days
24/7
Support
Complete Direct Mail: From Lists to Leads
Build and send targeted direct mail campaigns with help from Jared’s Leads. From mailing list selection to postal data preparation to full-scope direct mailing services and LeadWave follow-up. We help your business reach the right audience and keep your prospects moving after your mailer lands.
Why Businesses Trust Us
- Inc. 5000 Honoree
- A+ BBB Rated
- Verified Postal Records
- Free List Counts
- Est. 2008
I’ve watched companies spend $50,000 on a direct mail drop and get a 0.2% response rate. They blamed the copy. They blamed the timing. Nobody looked at the list. It was the list. It almost always is.”
— Jared Knapp, Founder of Jared’s Leads
Client Feedback
What Our Clients Say
We love what our customers have to say about their experience with Jared’s Leads.
“We’ve used three other list providers. None come close to Jared’s data quality. Fast and accurate service.”
Sandra T.
Owner, Remodeling Business
“Jared’s consistently outperforms everyone else. Best ROI we’ve seen from any data provider.”
David K.
Director, Insurance Partners
“Amazing support and targeting options. Helped us scale campaigns faster than expected.”
Alex R.
Growth Manager
“Jared’s Leads delivered exactly what they promised — a targeted, verified list that drove a 40% increase in direct mail response rate.”
Michael F.
VP Marketing, Private Financial Group
“Jared’s Leads delivered exactly what they promised — a targeted, verified list that drove a 40% increase in direct mail response rate.”
Michael F.
VP Marketing, Private Financial Group
“Jared’s Leads delivered exactly what they promised — a targeted, verified list that drove a 40% increase in direct mail response rate.”
Michael F.
VP Marketing, Private Financial Group
“Jared’s consistently outperforms everyone else. Best ROI we’ve seen from any data provider.”
Results From Better Lists
What changes when the list is right: smaller drops, stronger response, lower cost per acquisition.
3X
Response Rate Lift
After replacing a generic consumer list with a tightly targeted Jared’s Leads audience.
-40%
List Size Reduction
Fewer wasted pieces by removing non-fits, undeliverables, and decayed records before the drop.
Lower
Cost Per Acquisition
Disclaimer: A representative outcome from Jared’s Leads client campaign. Individual results vary by offer, format, and market.
Direct Mail Outreach That Doesn't End at the Mailbox
Jared’s Leads is more than a data provider. We are a founder-led marketing company that helps businesses identify the right audience, launch targeted direct mail campaigns, and continue nurturing prospects after the mail piece lands. Rather than relying on self-service platforms and automated fulfillment, we take a hands-on approach built around data quality, practical guidance, and real human support.
Whether you need a targeted mailing list, mailing data preparation, or a full-service direct mail campaign, our team can provide the level of support that fits your goals. Mailing lists can be filtered by ZIP code, radius, demographics, firmographics, industry, and many other criteria to help ensure your campaign reaches the right audience.
For nearly two decades, we have built our reputation on reliable processes, modern technology, and quality over quantity. What sets Jared’s Leads apart is our commitment to data hygiene, thorough postal data preparation, and LeadWave-powered follow-up workflows that help businesses continue the conversation after a mail piece is delivered.
LeadWave extends the value of your direct mail campaign through automated follow-up, engagement tracking, and lead nurturing workflows designed to help keep prospects moving after the initial mail piece lands. Together, our direct mail and follow-up services help businesses generate better leads, create more meaningful engagement, and maximize the value of every campaign.
How Jared’s Leads Helps Build & Send Direct Mail Campaigns
The Direct Mail division of Jared’s Leads helps businesses move from audience selection to campaign execution and follow-up. Some companies only need a mailing list. Others need support with campaign planning, data preparation, mailing coordination, and LeadWave-powered follow-up after the mail piece lands.Choose the Level of Support You Need
Every business approaches direct mail differently. Jared’s Leads can support campaigns at several levels depending on your requirements.
Mailing List Only
Best For: Businesses handling execution internally.
Includes:
- Audience filtering
- Geography + demographics
- Delivered list file
Receive a targeted direct mail list built around your audience specifications.
Mailing List + Data Preparation
Best For: Businesses preparing campaigns in-house.
Includes:
- NCOA + CASS
- Address standardization
- Dedupe + suppression
Add address verification, NCOA processing, CASS certification, deduplication, and mailing file preparation.
Full-Service Direct Mail Campaign
Best For: Businesses wanting full campaign support.
Includes:
- End-to-end execution
- Print + mail coordination
- LeadWave follow-up
Combine audience selection, data preparation, campaign planning, direct mail coordination, mailing support, and LeadWave follow-up assistance.
Depending on your requirements, our team can help with audience targeting, mailing list development, postal data preparation, print and mailing coordination, and LeadWave-powered follow-up workflows. We do not simply provide a list and disappear. We help businesses build, prepare, launch, and support direct mail campaigns from start to finish.
Our Direct Mail Marketing Process
Define Your Audience and Campaign Goal
Tell Jared’s Leads who you want to reach, where you want to mail, and what kind of offer or campaign you are planning.
Build the Direct Mail List
Our specialists review available mailing list options based on your audience, geography, filters, quantity, and campaign requirements.
Prepare the Campaign and Mailing Data
Jared’s Leads can support mailing data preparation, including address standardization, verification, deduplication, CASS certification, NCOA processing, and related data hygiene services where applicable. We can also append available address, email, phone, demographic, firmographic, and other fields to improve existing customer or prospect records.
Launch, Coordinate, and Follow Up
Support is available for postcards, letters, brochures, catalogs, self-mailers, and other direct mail formats through approved print and mailing partners. Where available, our team can assist with print coordination, mailing preparation, addressing, postal preparation, and campaign execution support. After launch, LeadWave can help connect responses to automated follow-up workflows, engagement tracking, and ongoing lead nurturing.
To receive a free direct mail count or speak with a Jared’s Leads direct mail specialist, call (866) 532-3788 or email info@jaredsleads.com.
Direct Mail Lists for Targeted Campaigns
Direct mail works best when the audience matches the offer. Jared’s Leads helps businesses build targeted mailing lists using an array of data points. For example: postal audience data filtered by geography, household profile, business type, industry, property indicators, or timing-based audience segments, where available.
A campaign for new homeowners, local businesses, insurance prospects, donors, or consumers in a specific ZIP code should not rely on a generic mailing file. We help narrow the audience so the campaign starts with better targeting.
Direct Mail List Targeting Options
Fields vary by list type and selected options. Audience targeting can be customized using available demographic, firmographic, geographic, household, property, industry, mailing address, email, and phone data to help align the list with your campaign objectives.
Geography
- ZIP code, city, county, state
- Radius targeting
- Neighborhood and market area
Consumer Audiences
- Homeowners, renters, new movers
- Seniors, donors, investors
- Other consumer mailing list options
Business Audiences
- Industry, SIC/NAICS
- Company size, location, business type
- Decision-maker role where available
Household Attributes
- Homeowner or renter status
- Income ranges
- Property-related indicators where available
Timing-Based Audiences
- New movers, new homeowners
- New businesses
- Life-event segments where available
Campaign Fields
- Name and postal address
- Location and other available fields
- Safe field language per list type
NOTE: A direct mail list primarily consists of postal address data. Email addresses or phone numbers are not necessarily automatically included unless requested and available.
Who You Can Reach
Audiences can be filtered using available demographic, firmographic, geographic, household, property, and industry data. Fields vary by list type and availability.
Consumer Audiences
Reach households and individuals with B2C mailing lists filtered by geography, demographics, homeowner or renter status, income, and lifestyle indicators. Common segments include homeowners, renters, new movers, new homeowners, seniors, donors, investors, and automotive or insurance audiences. Explore consumer mailing lists.
Business Audiences
Timing-Based & Life-Event Audiences
Reach people and companies during a high-intent window:
- New Movers: Recently relocated and choosing local services, utilities, insurance, healthcare, retail, and household vendors.
- New Homeowners: Recent homebuyers needing home services, insurance, security, solar, furniture, appliances, and landscaping.
- New Businesses: Newly formed companies selecting vendors, services, and systems early on. Other life-event segments, where available.
Target by Geography
ZIP code, city, radius, county, state, neighborhood, or selected market area. Browse mailing lists by zip code.
Industries We Support
Different markets need different targeting. Common verticals include:
Real Estate
Homeowners, investors, sellers, and prospective buyers (geographic and property-based).
Automotive
Vehicle owners, service customers, in-market buyers, and local households.
Insurance
Consumers and businesses seeking insurance products and services.
Non-profit
Fundraising, donor outreach, awareness, and event promotion.
Healthcare & Dental
Households and local audiences for patient acquisition and retention.
B2B
Companies, executives, decision-makers, and professionals by industry, size, and geography.
Specialty Segments
Donors, investors, renters, seniors, automotive consumers, insurance audiences, and other targeted groups.
Data Quality, Record Flagging, and Postal Preparation
Direct Mail Execution & Campaign Management
Campaign Support May Include
- Audience planning and mailing list development
- Geographic targeting and audience segmentation
- Campaign scheduling and execution planning
- Direct mail format recommendations
- Data preparation and postal preparation
- Print and mailing coordination
- Follow-up workflow planning through LeadWave
Whether you need help with one part of the campaign or end-to-end support, our team works alongside you to streamline execution and prepare your campaign for launch.
Direct Mail Design Support
Not every business has an in-house creative team. Jared’s Leads can help prepare direct mail assets that match your audience, offer, and campaign objectives.
Design support may include:
- Postcard campaign layouts
- Direct mail letter formats
- Offer presentation and messaging guidance
- Variable-data personalization strategies
- Print-ready artwork preparation
- Campaign creative review
Direct Mail Formats We Support
Jared’s Leads can support a variety of direct mail formats depending on your campaign objectives. Whether you’re promoting a local service, generating leads, driving event attendance, or nurturing existing customers, we can help coordinate the production and mailing process.
Direct Mail Printing & Production
Postcards
High-impact, low-cost format ideal for promotions, announcements, and local awareness campaigns.
Personalized Letters
Variable-data letters with merged recipient details for a more personal, response-driven touch.
Flyers & Brochures
Multi-fold formats for richer product, service, or event content where postcards aren't enough.
Catalogs
Larger-format pieces for product lines, seasonal offerings, or detailed catalog merchandising.
Self-Mailers
Envelope-free formats engineered for postal automation and fast read-through.
Custom Formats
Specialty pieces, dimensional mailers, and other formats coordinated through trusted print partners.
Direct Mail Printing & Production
Depending on your campaign requirements, Jared’s Leads can assist with print coordination, mailing preparation, addressing, postal preparation, and campaign execution support. Our goal is to help streamline the process from audience selection through delivery.
Data Quality, Record Flagging, and Postal Preparation
Bad data quietly drains direct mail budgets. If records are outdated, duplicated, incomplete, or poorly matched to the campaign, businesses can spend money mailing to people who have moved, no longer fit the audience, or were never a strong match in the first place. Jared’s Leads data-quality management and LeadWave AI together enable us to deliver clean data for our customers’ campaigns.
We specialize in helping businesses start with better data and prepare mailing files more responsibly. Where applicable, data services and LeadWave-supported workflows can help identify problematic records, flag outdated or weak contacts more quickly, and improve follow-up after the campaign launches.
Available processing depends on the list type, campaign requirements, and selected services. Jared’s Leads can help prepare mailing data for responsible direct mail use and may support faster record flagging or follow-up workflows through LeadWave (where applicable).
Nurturing support helps businesses act faster, stay organized, and continue the relationship after the mailer lands. Jared’s Leads’ AI-driven LeadWave CRM support system flags records and further supports follow-up to help keep your prospects engaged after a mail campaign.
Jared’s Leads data quality management processes feature:
- Address verification
- Address standardization
- NCOA processing
- CASS certification
- Data append
- Field availability review
- Deduplication
- Suppression support
- Mailing file preparation
- Direct mail data hygiene
- AI-supported record flagging (where available)
- Engagement scoring or lead reactivation through LeadWave (where relevant)
“Somewhere between 25 and 30 percent of a consumer list goes bad within 12 months. People move. They change numbers. Life happens. If you’re not actively maintaining your data, you’re not marketing to your audience. You’re marketing to whoever they used to be.”
— Jared Knapp, Founder of Jared’s Leads
Compliance Considerations for Direct Mail
Direct mail is generally subject to fewer marketing restrictions than email or telemarketing campaigns. However, responsible data use, privacy requirements, and audience selection remain important considerations.
Jared’s Leads supports responsible data sourcing and campaign preparation practices. Businesses should review applicable state, federal, and industry-specific requirements before launching any marketing campaign.
Responsible Direct Mail Checklist
- Use accurate sender identification
- Maintain suppression and opt-out records where applicable
- Confirm audience selection aligns with campaign objectives
- Review applicable privacy requirements
- Maintain campaign records and documentation
Disclaimer: Jared’s Leads provides marketing data and campaign support services. Clients remain responsible for determining and maintaining compliance with applicable laws and regulations.
Turn Direct Mail Responses Into Follow-Up with LeadWave
A direct mail campaign creates the first touch. The follow-up process helps turn that touch into conversations, appointments, sales opportunities, and long-term customer relationships.
With AI-enabled LeadWave at work for our customers, we help businesses organize responses, automate follow-up, flag records that may need attention, score engagement, reactivate leads, and keep prospects from falling through the cracks after a mail campaign launches.
Key Functions of LeadWave
- Use accurate sender identification
- Engagement scoring
- Email follow-up workflows
- AI-powered response support
- Lead nurturing
- Reputation and re-engagement workflows
- AI-supported record flagging where applicable
- Lead reactivation
- SMS follow-up workflows
- Web chat
- Missed-call or inquiry follow-up
Direct Mail Pricing & Counts
Cost varies based on the audience, targeting requirements, campaign size, mailing volume, data preparation needs, and any additional campaign support services requested.
Jared’s Leads offers free counts before purchase so businesses can better understand available audience size before committing to a campaign.
What Affects Direct Mail Cost?
- Number of records or mail pieces
- Geographic targeting requirements
- Audience complexity and niche availability
- Data hygiene and preparation services
- Printing and production requirements
- Postage and mailing costs
- Ongoing or recurring campaign support
Request a free count to discuss your audience and receive a customized estimate.
Ready to Build Your List?
[FAQs]
Frequently Asked Questions For Direct Mail
Have a question about Jared’s Leads and our lists? Let us help!
Jared’s Leads can help with targeted mailing list selection, postal data preparation, address hygiene, mailing services, and campaign support, where available. The team can also help connect campaigns to follow-up workflows through LeadWave.
Yes. Jared’s Leads can help define the audience, build the mailing list, prepare postal data, support mailing services, and connect the campaign to follow-up workflows where available.
Yes. A mailing list is the postal audience data used for direct mail. Direct mail services may include campaign planning, data preparation, mailing service support, and follow-up strategy. Jared’s Leads can help with both.
Yes. For direct mail mailing lists, you can often filter by ZIP code, city, radius, county, state, neighborhood, or selected market area, depending on data availability and campaign requirements.
Cost depends on the audience, geography, quantity, list filters, data services, creative, printing, postage, and campaign support needed. The best next step is to request a free count or speak with a direct mail specialist.
Build the Right Direct Mail Campaign Before You Mail
Direct mail works best when the audience, data, offer, and follow-up plan fit together. Tell Jared’s Leads who you want to reach, where you want to mail, and what support you need. A direct mail specialist can help you review list options, service needs, campaign support, and LeadWave follow-up opportunities.
Request a free direct mail count or talk to a Jared’s Leads direct mail specialist anytime. Just call (866) 532-3788 or email us at info@jaredsleads.com.
